Nominees party at the Design Museum

by Cass Art

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Cass Art were delighted to attend the Nominees Party for Designer of the Year taking place at the Design Museum, London. Nominees for the prestigious Design of the year 2013 awards were able to showcase their work at the opening event. Comprising more than 90 nominations, covering fields from architecture and fashion to furniture and transport, the design of the year in each category, including an overall winner, will be announced at a ceremony on April 17th 2013. The event is known globally as ‘the Oscars of the design world', due to the vast array of  high quality design expertise that are showcased. During the opening speech of the event attendees were urged to ponder the difficult task of choosing the winner as it seems impossible to compare a building with a fashion collection, or a handheld computer with a magazine. Whilst it seems like a difficult task it was obvious that this year's curator, Pete Collard, had made a conscious decision to respond to this idea by choosing not to arrange the exhibition by category. This perhaps encouraged viewers to consider the underlying realms of what fundamentally makes a design a successful one. Some of the most innovative and unusual designs included a non-stick ketchup bottle, a printer that fits in your pocket, a fold away wheel which was showcased on a wheelchair and a chair made from sea waste. The list of prospective winners also included the well publicised Random International's 'Rain Room' installation, which saw a torrential downpour installed in the Barbican, the Olympic Cauldron from the British Olympics Opening Ceremony and The Shard, a spectacle in the heart of London. Many of the designers focused on resourceful, useful products that run on a low cost basis in a pioneering and inventive way. Designers were on hand at the nominees party to talk through their technical advances and artistic visions. Designs of The Year at the Design Museum runs until July 7th. Take a look at our Facebook page for more images from the exhibition.

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