Cass Art Christmas Story

by Cass Art

This year’s Christmas inspiration was nostalgia and story-telling, pulling on those memories and stories that bring the magic to the festive season. What story would you tell, what memories do you have. From sharing mulled wine, decorating the tree and reminiscing about our loved ones whilst wrapping gifts. We all have a story to tell, and at Cass Art one of our favourites is the story of colour. We love it. And in that our Christmas story began…. ’The Gift of Art – Colour your Christmas’

Creating The Christmas Team

Everyone knows all good stories need good characters, and as a supporter of artists we wanted to bring this chapter together with in-house illustrator – Laura Slinn. We developed a family of woodland creatures, sure to be crowd pleasers, all poised to play their part in adding colour to Christmas. From Raccoon and Squirrel to Bear and Reindeer, our Christmas at Cass is all about frivolity, colour and The Gift of Art. All hand drawn by Laura you can see her preparatory sketches for the latest additions to the Cass Art family below:

Our family of characters were then brought to life by our in house design team - telling visual stories across our store windows and interiors. Using a mixture of traditional and modern colours associated with Christmas – the palette complements a variety of uses. The story continues online and in social media, leaving a trail of colour and Christmas characters across our screens. 

'When choosing the characters, Our Head of Design and I started by looking at last year's Xmas campaign and deciding on the favourites we wanted to reinvent. Side Eye squirrel was a big hit with the store teams so we knew she'd have to make a comeback. We chose a selection of animals who may hang out together in a woodland, but not necessarily from the same woodland or continent for that matter! I thought the woodland family would have probably adopted some pets during the first lockdown so Harley the Puppy (based on my niece's new puppy), and Daisy (my mum's cat) were added to the family. They are causing some fun chaos and light relief during lockdown 2.0. I really enjoy drawing faces, capturing expressions and the essence of someone's character and I think that it's apparent in the animals I draw too. As a kid we had loads of pets and I've always loved animals and supported animal welfare charities. It really helps if you draw what you love.' - Laura Slinn

About The Team

Reindeer - We can probably all agree that it's a thankless task to be a reindeer at this time of year and you can probably see that from his expression no doubt. Wondering when Christmas will be over and we can all get back to normal. The new normal obviously, let’s not forget that!

Dove - We wanted to have a dove to signify peace and love which is an important message at not only this time of year but in the current climate generally. Bringing a shiny star into the Christmas scene.

Bear - He is carrying out some of the grown up's Christmas duties like decorating the tree and putting the lights up, whilst wishing someone had Marie Kondo'd the xmas decorations. Oh no! The new puppy they got during lockdown has run away with the other end of the fairy lights!

Racoon - Racoon is using his tiny racoon hands to bring gifts and put some colour in this year's incredibly unique xmas. 

Hedgehog - Hedgehog is back for a second Christmas but this year decided to put on the cutest woolly hat inspired by @hedgehogswearinghats and help to Colour Your Christmas.

Squirrel - Back by popular demand, Side Eye Squirrel is here again! Like many people, squirrel took up painting during lock down. Inspiration…. The one and only Bob Ross! Who else?

Their Journey To Our Stores

As you may know following goverment guidlines sadly we've recently had to close our stores in England. So in the meantime these woodland creatures have made their way into our stores all across the country to keep an eye on them whilst shut! 

About Laura Slinn

I have been drawing with brush and ink since studying at Middlesex University, where I graduated with a BA Hons in Illustration 10 years ago. Looking back, I think my biggest inspiration at that time was Marjan Satrapi. Her book Embroideries was the first graphic novel I had seen that was created more like a picture book than the traditional panel layout. It's about the female members of her family coming together and sharing stories over tea, much like my family but with a very different perspective as she grew up in Iran. My work became about by my family and their stories and I would use old photographs as reference which is something I still do now. 

You can check out Laura's work on her website and do be sure to follow her on her Instagram too.


Shop online for everything you'll need. Don't forget to hashtag #cassart on social media to show us your creations

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