Exclusive Interview With Daniel Weil: Time Machines At The Design Museum
by Cass Art
The Design Museum has pulled out all the stops this summer with an engaging, process-driven exhibition by the warm and talented Daniel Weil - a leading designer who has worked closely with Cass Art over the years.
Thirty-five years ago, Weil left his native Argentina to study design at the Royal College of Art. His studies led him to produce his famous work Bag Radio, 1981, as well as a wide-range of other innovative objects, interiors and products, and now his first solo exhibition, Time Machines, has been an innovative triumph.
Time Machines focuses mainly on the process of design, and how designers think and work, exploring how Weil interprets sources, chooses projects, uses colour and creates form. A longstanding Partner at Pentagram, former RCA Professor of Industrial Design and Memphis participant, Weil presents his experience and philosophy of design practice as a manifesto of ‘8 actions for designers’.
We caught up with the designer to ask him about his exhibition, the design industry, and his work at Pentagram with Cass Art.
Can you tell us a little bit about your exhibition?
I’ve known Martina since 1982, yet although she was familiar with my work, it was a complex and laborious process to edit and decide on things. For example, I had 300 sketchbooks, and 30,000 double spreads to choose from, and only 65 double spreads are shown.
How has your time at Pentagram influenced your own design practice?
Pentagram is a unique community of people that I was invited to be a part of 22 years ago. Time, projects, experiences and friendships shape you; the collective experience makes you better at what you do. I have worked with remarkably talented partners and original thinkers that quietly change the world, in one way or another. So I have learned how to quietly change things.
Can you tell us more about your projects with Cass Art?
Mark and I met just as he was about to re-model the High Street Kensington shop, which coincidentally is right next to where the Design Museum is now moving!
Mark has a remarkable instinct, and he knew he needed to change something. His shop fitting required some architectural input, so we worked together to give it a real sense of craft in a very short period of time. With this initial transformation, we recognised that an art materials supplier needs a unique vision to present the artistic experience in a unique way. And because of this, for me, Cass Art became a great pictogram of art.
Also, I suggested the word manifesto, because it has this great double meaning. In Italian it simply means poster, just an image, but of course for Cass Art it was used for its meaning in English, which is a statement of intent. Cass Art was, and is, on a shared mission with people. For me, art is the best counterpoint to the digital world. There is a need for people to be artistic; they want to make physical and not virtual objects. I think Cass Art is an imaginative way to put back the making into life.
it is the chocolate factory for Charlie and for those that really want to make.
Your famous designs include the Bag Radio and the retail space for Madonna’s Truth or Dare shoe range. But do you have a favourite out of all your projects?
Yes - I wouldn’t change anything about it. It is a very intimate show, for the visitor, as they experience the whole installation yet one object at a time. I'm hoping to engage and inspire people, and I hope that design curators in future will find new ways to present and communicate design and how designers work.
But being in the Design Museum as a title is somehow a problem – because in a world that is breaking so many barriers, it’s also creating so many at the same time. Art is bought and sold and promoted in exclusive ways, by owners and galleries and museums, when really it’s important to recognise that art is in all of us. There should be no more isolation between the disciplines of art – photography, comics, film making, fine art, performance, design, architecture – and it is the great critics, the great writers, the great artists, that move it on and help us understand this. Quite simply, art is in everything we do.
Feeling inspired?
Time Machines will be showing at The Design Museum until 25th August 2014.
Find out more about the exhibition and how you can book tickets here.
All images courtesy of Daniel Weil and Pentagram.