40th Cass Art Anniversary Celebrating Creativity Since 1984

CASS ART TURNS 40!

2024 marks a year of huge celebrations at Cass Art as we celebrate our 40th anniversary.

Since opening our first shop on Charing Cross Road behind the National Gallery in 1984, I could never have imagined the remarkable journey it would be. From humble beginnings we have evolved to be the leading Fine Art materials supplier across the UK.

In conjunction with our anniversary, we will all celebrate the legacy of my late father, Wilfred Cass CBE - who would have turned 100 this year - and indeed that of my family, who for over 125 years have been supporting the Arts in many different ways.

When I think back on the last 40 years, I am filled with immense gratitude for the incredible support from our knowledgeable & dedicated staff, and our ongoing partnerships with our world-famous suppliers.

I am mostly grateful, however, for your support. Your unwavering commitment & drive to create has been the bedrock of our success, especially during the unique challenges we have all faced these past few years. I’ve loved seeing so many of you share your talents, whether you sculpt, print, paint, draw or make.

Your support in turn has enabled us to support the wider art community and we are proud to fund yearly scholarships with the Royal College of Art, provide free art spaces in our stores across the country to the local communities, fund charities such as The National Saturday Club, and of our decade-long partnership with the Sky Arts Portrait and Landscape Artist of the Year show as their materials partner.

In a changing & uncertain world one thing that remains constant is our passion for art, and all of us at Cass Art look forward to continuing to support you and your artistic endeavours, via our commitment to making quality art supplies more accessible and affordable to all. We assure you that we will continue to work harder to fulfil our mission of 'Let's Fill This Town with Artists'.

Watch out for a series of exciting announcements throughout the year, starting with a huge reveal in March of something extra special that will celebrate your artistic talent – stay tuned!

Yours sincerely,

MARK CASS

CEO & Founder, Cass Art


CELEBRATING COLOUR & PIGMENT

QUINACRIDONE PIGMENTS

Opera Rose is a vibrant and intense pink colour that is popular among watercolour artists. It was first introduced by the American company, Grumbacher, in the 1970s and made from a blend of pigments that includes quinacridone, a synthetic organic compound that produces bright and vivid hues.

THE STORY OF OPERA ROSE

These organic pigments were first developed in the mid-20th century and quickly revolutionised the realm of colour with their extraordinary vibrancy and lightfastness. Read our blog as we discover the story behind this captivating pigment family and what makes them so unique.

CASS COLOUR STORIES

Over the last year we've been celebrating all things colour! Focusing on a single colour each time - you'll find fascinating colour facts and learn about the unique properties of pigments. Plus - discover which artists love these colours as much as we do!

WE WANT TO SEE YOUR CREATIVE SPACES

Show us where your genius comes to life for a chance to win a £200 voucher – voted by our digital fellowship.

Closing date 29th February

CASS CREATIVE SPACE TERMS & CONDITIONS

1. Introduction
a. The Creative Space Challenge is organized by Cass Art. Cass Art is the trading name of Art-Line Limited.
b. The challenge invites participants to share images of their creative spaces on Instagram using the hashtag #casscreativespaces and tagging @cassart1984.
c. The challenge runs from 12 pm 15th February to 29th February 23:59 pm.

2. Eligibility
a. The challenge is open to participants of all ages.
b. If a participant is a minor, the entry must be posted by a parent or legal guardian.
c. Participants from around the globe are welcome to join! However, please note that the lucky winner must be based in the UK.


3. Submission Period
a. Submissions will be accepted between 15th February and 29th February.

4. Selection Process
a. Cass Art will shortlist 12 entries.
b. Shortlisted entries will be featured on Cass Art's website for public voting between March 1st and March 10th at 23:59pm.

5. Voting
a. Public voting for shortlisted entries will take place on Cass Art's website.
b. Each person can vote for their favourite entry. Limited to one vote per person or not?

6. Prize
a. The winner will receive a £200 Cass Art voucher, valid for online or in-store purchases (winner to decide how to spend).
b. Two runners-up will receive £50 Cass Art vouchers each.

7. Winner Announcement
a. The winner and runners-up will be announced on Cass Art's IG account (stories and update post caption).
b. Winners will be contacted directly by Cass Art via DM (only).

8. General Conditions
a. Cass Art reserves the right to disqualify entries that do not comply with the terms and conditions.
b. The decision of Cass Art in all matters related to the challenge is final.
c. By participating entrants agree to Cass Art's use of their entries for promotional purposes.
d. The winner will be selected at random and contacted by @cassart1984 only in DMs on Monday 11th March. You will only be contacted by @cassart1984 and asked to confirm contact details. You will not be asked for bank details. Please report and block any fraudulent accounts.


9. Contact
a. For any questions or concerns, participants can contact Cass Art via direct message on Instagram.

10. Legal
a. This challenge is not sponsored, endorsed, or administered by Instagram. Participants release Instagram from any responsibility related to the challenge.
By participating in the Creative Space Challenge, participants agree to abide by these terms and conditions. Cass Art reserves the right to modify or cancel the challenge if necessary.

CASS ART 40TH ANNIVERSARY

Opera Rose Canvas Tote Bag

Our natural Cass Art Canvas Tote Bag range is stylish and sturdy. Its large size and strong material makes this Canvas Tote Bag the perfect bag for carrying everything from your paints, pencils, pens and sketchpads, sketchbooks and also including your groceries!

This reusable bag has been prototyped and manufactured by Bags of Ethics using responsibly sourced cotton, and are tailor-made by a workforce that’s over 90% female. This bag is printed using non-toxic inks to protect waterways. Can be reused 5,000+ times. 100% cotton canvas. Limited edition.

Only £9.95

CELEBRATING PAINT

AN INTRODUCTION TO OIL PAINT

Oil paint is a type of slow drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed, safflower or poppy oil. The viscosity of the paint can sometimes be modified by the addition of solvents or resins.

ACRYLIC PAINT FOR BEGINNERS

Acrylic painting is a versatile paint medium that is only gaining more and more popularity among artists, both amateur and experienced. Its quick drying time, versatile viscosity, and ease of use make it a perfect choice for beginners looking to dive into the world of art.

THE WORLD OF WATERCOLOUR

Watercolour is a material of wonderful flexibility, professionals and hobbyists continue to turn to this medium to create their work. The versatile nature of watercolour allows you to take it wherever you need to go, from sitting in your studio or garden to venturing around the country with a travel set in your pocket.