Artist Educators

John Sorrell Launches Viridian Card

Thank you for sustaining art as a force in society. Cass Art’s Art Education initiative aims to support Art & Design tutors across the country with your work as an EDUCATOR and an ARTIST.

We will support your work with:

  1. An exclusive 10% discount for life at Cass Art, online and in-store with your Viridian card
  2. Opportunities to test new products from the world’s best brands including Winsor & Newton, Daler Rowney, Derwent and Faber Castell
  3. Exclusive offers and online material in the Cass Art newsletter to support your educational and artistic endeavours 
  4. A forum to discuss issues that matter to you and your students

Do I qualify as an Artist Educator?

You can sign up for a Viridian Card if you are any of the following:

- An Art & Design Tutor at a UK College/University

- An Art & Design Teacher at a UK School/College

- An Art Therapist

To prove your status as an Artist Educator, you must have an identity card as part of your institution, or a signed letter on Headed Paper from your institution. Art Therapists should have full membership to either the British Association of Art Therapists (BAAT) or as a Visual Arts Therapist within the Association of Anthroposophic Therapeutic Art (AATA).
Please note that due to the high number of applications we ask that the proof must be a scanned originals, saved as a PDF or JPEG. Word documents, emails and screenshots of websites cannot be accepted. 

How do I get my Viridian Card?

You will need a scanned copy or digital photograph of your identity card or membership proof (as mentioned above) ready to upload alongside your application. We would also recommend that you use your personal email address when applying so that we can continue to support you for life, even if you move institution.

Please email us all of the details below to and we can process your application for you:

  • First Name
  • Last Name
  • E-mail address
  • Full personal address including City and Post Code
  • The University/College you work at
  • Your Position within the Institution
  • A valid proof of Artist Educator status (a photo or a scan as an image attachment to your email)

If you would like to host a bespoke launch event for Art & Design Tutors in your institution or area, please email

Our Commitment to Art Education

Cass Art will donate 5% of every purchase you make with the Viridian Card to a charitable organisation that supports art education.

We currently support the Sorrell Foundation. The Foundation was set up in 1999 with the aim of inspiring creativity in young people, which it achieves through a number of initiatives including the National Art & Design Saturday Club. The Saturday Club gives 13-16 year olds the opportunity to study Art & Design for free every Saturday at their local university or college with professional designers, artists and architects.

The story of the year from The Sorrell Foundation on Vimeo.

If you have any queries about the Viridian Card or the Artist Educator initiative, please email